Branding is essential for every business. This is especially true for competitive industries like roofing. A good roofing company name sets the stage for effective business branding and marketing.
The right roofing company name will do more than catch people’s attention. It will differentiate you from other roofing contractor names and build trust with your clients. The name is also vital for search engine optimization (SEO) and online marketing.
In this article, we’ll delve deeper into why your roofing company name matters. You’ll discover the traits of a good name and learn how to choose a title that works with your business branding. We’ll show you how to ensure your name is effective for SEO, and you’ll learn how to test possible names to find the best one.
Our article will end by showing you clear steps to get started choosing the right roofing business name today.
Why Your Roofing Company Name Matters
Your roofing company has to deliver competitive roofing estimates. And you need to provide great products and services. But how are people going to know that you do quality work if they don’t hire you in the first place? A name is the first step in getting attention from would-be customers.
Here’s a closer look at the impact your roofing business name choice has on your roofing business.
- It can provide a good first impression. A roof is a major investment. Homeowners want a professional and trustworthy company to handle the job. Your name should give the impression of professionalism. It shouldn’t cause them to question your abilities by being too generic or confusing.
- It can help people remember your company. Potential customers need to remember the name, even if they’ve only seen or heard it once. If you have a memorable roofing contractor name, it will come to mind when a homeowner needs a new roof.
- It helps with marketing. A memorable name can also make marketing easier. If it is memorable and gives the right impression, you’ll get potential clients’ attention with only a few ads.
- It can bolster your online presence. The name can include keywords for better SEO. For instance, a name that references roofing or roof repair will rank higher on search engine results pages for roofing than a name that doesn’t have these words.
Good roofing names could include Precision Roof Replacement and Everlast Roofing Systems. These names are concise and clear. They give the impression of trustworthiness and quality. Also, they check the SEO box because they include a roof-related keyword.
Another example is Cutting-Edge Roof Systems. This name can highlight your use of new roofing technology or materials to give customers long-lasting results.
Titles like Low-Cost Roofing and Johnson’s Fix-It Crew are examples of poor roofing business names. The first creates an image of low-quality work. The second is too vague. There is no indication that the company does roofing, and it won’t rank on roofing search results pages.
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Characteristics of a Strong Roofing Company Name
Is there a formula for creating a good roofing business name? The choice can be somewhat subjective, but your name should have the following qualities.
- Clear: People should understand the name without any additional explanation. For instance, you shouldn’t need a tagline or subtitle to tell people you are a roofing company.
- Relevant: The name should clearly reference home services or roofing. The best names don’t use metaphors or vague terms. They use words like “roofing” directly.
- Unique: The name should be different from your competitors. There shouldn’t be any crossover or a chance of confusion. This can often happen with place names. Customers may confuse you with other companies that use the same place name.
- Simple: The name should be easy to spell and pronounce. This will make it easier to remember and also simpler to search or type into an internet browser.
- Scalable: You should be able to expand your services or service area without changing your name. Problems could arise with specific place names. Also, terms like “roofers” might make it difficult to add other services. For example, if you want to add window or siding installation, you’ll need to change your name.
You can apply these ideas directly to your name choice with the following steps.
- Avoid complicated spelling or confusing pronunciations.
- Search roofing business names to ensure yours is totally unique. Look in the local area and also do online searches to see what comes up when you type your name in Google.
- Leave room for expansion. Ensure you can add to the name later if your business adds new services or service areas.
- Test names. Come up with a shortlist of names. Ask people you know to choose their favorite.
Finally, your roofing business title should suggest a certain image. This is the image you want people to have when they think about your company.
Aligning Your Roofing Company Name with Brand Identity
Brand identity is the image that people have when thinking about your company. Your name is vital for creating the impression that you want.
Aligning your name with your brand identity starts with defining your company’s image. What qualities does your company have? What do you do well? What sets you apart from your competitors?
Define these things, then find a name that communicates them using the following steps.
Find the Right Tone
How do you want people to see your company? Are you friendly and approachable? A name like [your surname] Family Roofing or [your location] Neighborhood Roofing Services could bring these qualities to mind.
If your brand offers premium services, you can opt for something more formal. Summit Roofing and Exteriors, for example, will bring a high-end image to mind.
Geography
Location-based names can be tricky. You don’t want to limit your service area. At the same time, local pride and your city could be an important part of your identity. Also, a name based on geography might show that you understand local conditions. It suggests your roof installations and repairs can stand up to the area’s climate and weather challenges.
Consider geographic terms that don’t include a city or state. Island Roofing Services or Lakeside Roofers are examples of this strategy.
Future-Proof
A name should always clearly state your industry. At the same time, you don’t want to limit yourself in the future. Will your brand grow beyond roofing? It’s important to choose a name that doesn’t limit your ability to expand. Leave room to add siding, windows, or other services you might offer in the future.
In other words, you should be able to add services to your name without changing it completely.
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Avoiding Common Pitfalls
Getting the brand, image, and tone right is a big part of the battle. It’s also important to avoid common naming problems.
Being aware of these pitfalls can help you weed out names that don’t work.
- Don’t opt for overused or generic words. You want to create an image of quality and professionalism, but you don’t want to use these words directly. Why? Quality Roofing or Professional Roofing Services won’t help you stand out from your competitors. Customers will find it hard to remember or will mix them up with other companies in your area.
- Beware of trademark issues. Make sure the name is available to use. Search your state’s trademark list. Also, you can look through the U.S. Patent and Trademark Office (USPTO) database.
- Avoid complicated spellings. You want to avoid spelling and pronunciation confusion. Also, don’t be too gimmicky. Writing “for” as “4” or using “z” in place of “s” (“rooferz”) could cause doubts about quality and professionalism.
Also, consider potential cultural or linguistic misunderstandings. Ask people who speak other languages commonly used in your area if the name sounds like a negative word in their mother tongue. Or see if the name references something that’s negative in their culture.
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Choosing a Roofing Company Name That Works Online and Offline
It’s also important to consider how your name will fare online. First, this means considering the domain name for your website. The name or a unique variation should be available. You can do a domain registry search to check.
Second, the name should be SEO-friendly. This means it contains a keyword that makes it easy for people to find you with search engines. The challenge is finding a name that works for branding and SEO. It takes a careful approach to achieve both these things.
Consider local SEO carefully. You want people in your area to find you online. Appearing on search results for people in other parts of the country won’t help your business.
You might be tempted to opt for a place name to rank higher on Google Search. Remember that this can limit future growth. It can also look similar to other companies that use the same place name. Instead, rely on unique names that include one or more keywords. For example, Apex Roofing and Repairs has more than one keyword. It is also easy to add local keywords to this name. “Roofing and Repairs in [city, county, state, region].”
Another option would be to use both a keyword and a place name. EverTrust Roofing Solutions of Springfield is an example of this approach. The main rule is to ensure a place name doesn’t trap you into a specific service or area.
Testing Your Name Before Launching
Be careful before you commit to a name. Once you start building your brand, it will be difficult to change the name. For this reason, it’s best to take a methodical approach.
- Check your name for clarity. Can you tell it’s for a roofing company? Is the spelling or pronunciation confusing? Consider these questions yourself, but don’t rely only on your opinion. Ask family or friends for their thoughts.
- Search the name online. See if your business name is available as a domain name. This search will also help you see if other businesses in the area have similar names already.
- Consider the legal angle. Also, do a search on your state’s database. This might be the Department of Commerce or the Secretary of State’s website. Also, look for the name on the USPTO website.
- Test the name with people you don’t know. While friends and family can help, be sure to include the general public, too. Ask current customers. Or, run a poll on social media. See how people respond to the name. See if the image they have when hearing the name matches your brand.
- Use tools like Google Keyword Planner to see which terms people search for in your area. This can help you ensure you use the right terms in your name.
You can do these steps on a shortlist of several names. See which one checks the most boxes.
RELATED ARTICLE: How to Get More Roofing Leads
Put Your New Roofing Company to Work
Ready to put your new roofing company name to work? With RoofSnap, you can create professional proposals, accurate measurements, and polished presentations that match the brand identity you’ve worked hard to build. Don’t stop at just choosing the perfect name—equip your business with the tools to stand out from day one.
Start your free RoofSnap trial today and see how the right name, paired with the right technology, can take your roofing business to the next level.
