13 Roofing Advertising Ideas for Your Business

1. Customized Social Media Campaigns

To attract local community residents, you need to catch their attention. A customized social media campaign is one of the best ways to do that. Social media offers a powerful platform to connect with future customers in a targeted and engaging way.

Advertising Goal: Turn your likes and shares into leads and jobs.

In the United States, about 308 million people, or 73% of the population, use social media. According to Doofinder, the leading social media platform is Facebook, with a 77% usage share. Other prominent social media platforms are YouTube, Instagram, Pinterest, TikTok, X (formerly known as Twitter), and LinkedIn.

Think of social media as your digital front yard sign but with a much broader reach. Does your roofing company have its own social media page? It should. Get interactive with your clientele and increase your brand recognition.
Suggested Initial Investment: $500–$1,000 per month

Your budget should cover initial campaign setup and content creation. The amount you spend depends on the frequency of paid campaigns and if you invest in a social media management tool or a freelance content creator.
Suggested Message: Highlight your expertise and reliability.

Remember, on social media, you’re not just selling roofs. You’re selling peace of mind, trust, and a bit of personality. Give expert roofing tips. Use vivid before-and-after project visual images.

Convey your message with professionalism and friendliness. Use phrases like “quality roofing solutions,” “Find out why your neighbors trust us with their homes,” and “From leaks to peaks, we’ve got you covered.”

2. Google Business Profile Optimization

Google Business Profile is your digital storefront on Google Search and Maps. By optimizing your Google Business Profile, you’ll show up higher in local search results. You want to be at the top when people in your area search for “roofers near me,” “roof repair,” or “emergency roof repair.”

Advertising Goal: Improve your search engine optimization (SEO) and rank higher in search results.

Build trust by encouraging customers to leave reviews on your Google Business Profile. By responding to both positive and negative reviews in a timely and friendly manner, you show your commitment to customer satisfaction.
Suggested Initial Investment: $0–$300

Google provides the basic Google Business Profile service for free. But it takes time to make sure your profile is attractive and accurate, and your time is worth money. Consider hiring a marketing consultant for ongoing management and a more professional approach.
Suggested Message: Focus on common roofing problems and offer quick solutions.

Show off your best work by choosing high-quality photos and videos. Let customers know you’re local. Use simple and powerful phrases like “roofing you can trust” and “in your neighborhood.”

3. Customer Testimonials and Video Reviews

Let your satisfied customers do the talking. Authentic feedback from past clients is a powerful way to build trust and convince potential customers to choose your roofing company.

Advertising Goal: Land more roofing jobs by having your past clients praise your work.

Happy customers become your strongest advocates, generating valuable word-of-mouth referrals. Up to 98% of consumers read online reviews before making a purchase.
Suggested Initial Investment: $200–$1,000

Your investment can vary depending on whether you choose to produce professional video testimonials or offer incentives for customer reviews, like a discount on future services.
Suggested Message: Reinforce your expertise and reliability with satisfied customers.

Use testimonials to highlight the quality of your workmanship and your ability to meet deadlines. Make it simple for customers to leave positive reviews. Include easy-to-scan QR codes on invoices and receipts that link directly to the review pages on Google, Facebook, or other platforms.

4. Referral Program for Local Customers

A referral program incentivizes your customers to take that extra step to spread the word about your roofing services. Their enthusiasm brings in new business and promotes customer loyalty.

Advertising Goal: Leverage satisfied customers to attract new clients and encourage repeat business.

When you generate consistent, organic leads through word-of-mouth referrals, you leverage the power of customer advocacy to gain new clients at a lower cost.
Suggested Initial Investment: $500–$1,000

A little incentive can go a long way. Offer a percentage discount on the referrer’s next roofing service or a charitable donation in their name. A free add-on service like a gutter cleaning with the next roofing project is a good motivation to have satisfied customers make the extra effort to support your roofing company.
Suggested Message: Create a sense of community.

Show gratitude to your existing customers by partnering with like-minded local businesses. Offer gift cards to popular restaurants and retailers. Focus on themes like “rewarding loyalty” or “talking pays off.” Enter customers in a quarterly or annual drawing for a larger prize, such as a weekend getaway or home improvement basket.

a person drilling a power drill into the roof of a house

5. Video Marketing

In today’s world, videos are king. With your roofing team as the star of the show, you’ll build trust with potential customers when they see you in action.

Advertising Goal: Educate and inform viewers while promoting your roofing services.

A video platform such as YouTube has a huge reach. It’s an innovative tool to develop roofing promotional ideas for contractors. In the United States, 92% of internet users report using YouTube every week, while 62% access it every day. Unlike other social media platforms, active users are evenly spread across age groups, making it easier to reach different generations.

And YouTube users are not just looking to be entertained. A significant 92% of users watch videos for knowledge and information or to learn how to solve problems.
Suggested Initial Investment: $1,000–$5,000

Production costs can include hiring a professional videographer and scriptwriter. Equipment rental or potential drone footage are additional expenses.

You can invest substantial time and energy into developing your own YouTube channel or pay to advertise on established local channels and podcasts.
Suggested Message: Show, don’t tell your professional roofing style.

Use videos to simplify complex concepts. Demonstrate your techniques. Create a short video showcasing a time-lapse of a roof replacement project. Produce a series of short educational videos on topics like “How to Identify a Leaky Roof” or “Common Storm Damage to Look For.”

Keep your videos brief and to the point. Include a strong call to action (CTA) at the end: “Call us today for a free estimate!”

6. Local SEO Strategy

A good local SEO strategy ensures your roofing company uses the same organic keywords that potential customers in your area use when searching for roofing services.

Advertising Goal: Unlock the key to search engine optimization by using keywords on your roofing company website that include phrases common to your local community.

Grow your search ranking organically by naturally incorporating phrases like “roof repair near me” and “Do I need a new roof?” in your service area content. Do you have a webpage dedicated to emergencies? “Emergency roof repair in [your area]” fits there. And don’t forget to use relevant keywords within your Google Business Profile description.
Suggested Initial Investment: $500–$2,000 per month

Your initial investment can vary depending on the scope of your SEO campaign. There are SEO software solutions designed with roofers in mind that can help you manage your local SEO strategy in-house. Hiring a freelance writer to create high-quality, locally focused blog posts and website content will also let you focus on your day job.
Suggested Message: Speak to local homeowners directly.

Use keywords that emphasize your connection to the community. Be clear that you understand their unique roofing challenges. For example, “Top roofing services in [your city]—we’re your neighbors!”

7. Collaborations with Local Influencers and Organizations

Partnering with local influencers and organizations is a great way to generate roofing advertising ideas for your company. And it gives back to the community that supports your business.

Advertising Goal: Increase your roofing brand visibility through partnerships.

More than boosting your brand, it’s about being a trusted name in your area by joining with like-minded businesses. Think of it as “community roofing.” Use your brand to build a solid roof over your entire community.
Suggested Initial Investment: $500–$2,500

Your collaboration is an investment in the future of your community, not just a marketing expense. Partner with a local non-profit to provide a free roof replacement for a family in need. Capture the entire “Extreme Makeover: Roof Edition” process on video and share it with your community. Is there a trusted influencer in town with a digital megaphone? Invite them to lunch.
Suggested Message: Strengthen your reputation as a community partner.

Show your support for local causes. Let your actions speak louder than words. Sponsor a Rooftop Happy Hour with a local brewery. Raffle off a free roof inspection. Send the message: “Building strong roofs—and solid communities.”

Roofer builder worker installing ceramic roof on top of the new roof at construction site.

8. Direct Mail Campaigns with a Twist

In a digital world, it’s easy to forget the power of good old-fashioned direct mail. But done right, it can cut through the noise and land right on your target audience’s doorstep.

Advertising Goal: Get your future customers to open the envelope.

Make it easy for homeowners to respond to your mail. Include a prominent phone number, website address, or QR code.
Suggested Initial Investment: $500–$2,000

A modest investment will cover design, printing, and mailing expenses. Remember, quality over quantity. Snail mail has become such a rarity that a personalized envelope with a clever message will stand out in your potential customer’s mailbox.
Suggested Message: Offer helpful tips and exclusive discounts.

Use local mailing lists to reach homeowners in specific neighborhoods. Introduce yourself as a trusted member of the community: “Hello, neighbor!” Find out who recently purchased a home: “Welcome to the neighborhood!” Offer an incentive to take action: “Protect your home today—10% off all roof inspections.”

9. Google Ads and Targeted Ads

Google Ads are like laser beams for your roofing advertising ideas. You can pinpoint exactly who you want to reach when they’re most likely to need your services.

Advertising Goal: Capture leads who are actively searching for roofing services online.

When someone types “roof repair [your city]” into Google, you want your ad to be the first thing they see. Think like a homeowner. What would you type into Google if you needed a new roof?
Suggested Initial Investment: $1,000–$3,000

Roofing advertising costs for contractors have a wide range depending on the competition in your area.
Suggested Message: Forget generic ads. Answer customers’ queries with quick solutions.

Use search terms like “Storm damage? Call us today for a free roof inspection!” “Leaking roof? We’re the fastest and most reliable roofers in [your city.] Get a free quote now!” “We work with all the major insurance companies.” Use a software solution like Roofsnap to provide prompt, accurate estimates.

10. Print Advertising in Local Publications

Don’t underestimate the power of a well-placed ad in your local newspaper or community magazine. It’s an effective way to reach homeowners who rely on traditional media for local services.

Advertising Goal: Become a familiar presence to homeowners who turn to print publications for local news and information.

Select publications that your target audience is most likely to read. Use high-quality images and bold headlines.
Suggested Initial Investment: $500–$1,500

Ad placement and design costs will vary depending on the size and frequency of your ad and the circulation of the publication.
Suggested Message: Make your message simple, impactful, and memorable.

Keep it short and sweet: “Roofing you can rely on—local, timely, affordable.” During storm season, create a sense of urgency and a clear call to action: “Protect your home in [your city]. Call for a free quote.”

11. Radio Advertising on Local Stations

Radio advertising for roofing businesses still packs a punch. Think of it as a friendly voice in the background of your target audience’s daily lives.

Advertising Goal: Create brand recognition.

Choose radio stations that align with your target audience, like local news or classic rock. When homeowners think “roofing,” you want your company to be the first name that comes to mind.
Suggested Initial Investment: $1,000–$3,000

Production and airtime costs will vary depending on the station, airtime slots, and the length of your ad.
Suggested Message: Keep your message catchy, concise, and memorable.

Attention spans are short. Aim for 15- or 30-second radio spots. For example, grab your audience with a clap of thunder. “Hear that thunder? Don’t wait for the storm. Call [your company name] for a free roof inspection today!”

12. Sponsorship of Community Events

Sponsoring local events isn’t only about getting your name out there. It’s also about building goodwill and showing genuine commitment to the community that supports your business.

Advertising Goal: Build trust in the community while gaining visibility.

Become a recognizable name and reliable partner within your local area. Homeowners are more likely to choose a roofing company that is active in the community.
Suggested Initial Investment: $500–$2,000

Choose an event or organization that fits your sponsorship costs and materials. For instance, sponsor your local Little League. Provide team uniforms and equipment with your logo. Support school events. Donate to the PTA. Get busy at local festivals.
Suggested Message: Showcase your heartfelt community involvement.

Whether you want to support your local volunteer fire department or you’re a member of a neighborhood watch group, let your neighbors know you care: “Proud sponsors of [event name]—because a strong community starts with a strong roof.”

13. Television Advertising on Local Channels

TV ads sound like a major investment, but they can ramp your roofing business up to another level with their powerful impact. You’re reaching homeowners right in their living rooms during prime time.

Advertising Goal: Level up your game by broadening your reach.

Choose channels and time slots like local news and weather reports that align with your target audience.
Suggested Initial Investment: $3,000–$10,000

The amount of your investment will vary depending on production quality, airtime costs, and the length of your commercial.
Suggested Message: Keep it concise, visually appealing, and relatable.

Incorporate compelling visuals that showcase a problem and the solution. Use snappy audio, a professional voiceover, and catchy music. For example, a weatherman stands beside a swirling satellite image and warns about an upcoming storm. Your company name and logo appear on the screen with the slogan: “Protecting our community one roof at a time.”

Top Takeaway Tips for Roofing Advertising

Now that you’re ready to drill down on roof company advertising ideas, here are some simple steps you can take right now:

Grab your phone and scroll through the images that show your roofing team in action. Choose the best of the best.
If your roofing company doesn’t have a Facebook page, create one. If you already have one, improve it.
Make sure your Google Business Profile is optimized and accurate. Upload new images to keep the content fresh.