There’s nothing like hearing a homeowner say, “Let’s do it.” That moment means the numbers were right, the pitch landed, and the proposal sealed the deal. Bidding can be stressful, but having a system—and the right tools—makes it easier to win jobs without second-guessing every number.
Whether you’re new to bidding or just want to sharpen your process, this guide breaks it all down—from estimating to closing the deal.
What to Include in a Roofing Bid
Before diving into pricing, start with a complete understanding of the project. That means doing a proper roof inspection.
· Take precise measurements
· Check the roof pitch
· Look for multiple layers or solar panels
· Note any special requirements like ridge cap shingles or ice/water shields
Once the details are in hand, break the estimate into three main parts.
· Labor Costs: Crew size × hourly rate × hours needed
· Material Costs: Shingles, underlayment, flashing—even down to the nails
· Overhead: Fuel, equipment rentals, insurance, even admin time
These costs add up fast, especially when running a growing roofing business. Skipping any of them can kill your margins.
How to Price a Roofing Job Accurately
The secret to a successful bid is precise pricing. That includes:
· Using a roof pitch multiplier to get surface area
· Understanding coverage rates of materials
· Accounting for regional labor rates
This is where good software can save the day. Tools like RoofSnap help contractors quickly build accurate estimates by breaking out each roof section, generating professional proposals, and managing everything from a phone or tablet.
Pro Tip from a Roofer
“I can’t run my business without it. My overall experience with RoofSnap has been great! Their customer service is outstanding, and they helped me set up my account, and even trained me to use the software correctly. They also helped me set up all of my contracts.” — Corbin B., Roofing Contractor
“I like that this software gives me the ability to easily produce estimates and measure roofs. It is critical in my business to have accurate measurements and sharp-looking estimates for customers.” RoofSnap Reviews 2025. Verified Reviews, Pros & Cons | Capterra
Step-by-Step Bidding Process
Here’s the typical workflow for bidding a roofing job.
1. Measure the Roof
Use aerial tools or app-based measurement tools for speed and precision. Manual roof measuring works too, but it’s slower and more error-prone.
2. Estimate Labor & Materials
Factor in labor based on crew size and duration. Calculate materials based on roof size, complexity, and the homeowner’s preferences.
3. Add Overhead
Include everything from fuel and equipment rental to general admin and liability insurance.
4. Set the Final Price
Add a reasonable markup for profit. Don’t lowball to win—you’ll regret it later.
5. Send a Professional Proposal
Use a clean, easy-to-understand format that breaks down each cost. Software like RoofSnap can help generate this with a few clicks.
Smart Tools to Help You Bid Faster
Contractors who use software to create estimates on the spot are winning more bids. With RoofSnap, it’s possible to the following.
· Measure roofs remotely or onsite
· Generate polished estimates in minutes
· Turn roofing estimates into contracts instantly
· Accept digital signatures and payments
That means less time doing paperwork, and more time landing jobs.
Common Bidding Mistakes to Avoid
Even seasoned pros make mistakes. Here’s what to watch out for.
· Forgetting to factor in weather delays
· Not including cleanup and disposal costs
· Skipping payment schedule flexibility in the proposal
These small misses can lead to disputes, delays, or lost profit.
Scripts That Help Win the Bid
When it’s time to talk numbers with the homeowner, these lines help stand out and build trust—without sounding stiff.
1. The Walkthrough
“Here’s what we’ve got. Every part of your roof’s measured with our estimating software, and we picked the right materials for your home and warranty. It’s all laid out—no guesswork.”
2. The Honesty Play
“I know you’re looking at a few quotes. Just want to be straight with you—some guys underbid by skipping stuff or guessing on measurements. We don’t do that. Everything here is measured, priced right, and ready to go.”
3. The Quick Nudge
“Hey [Name], just checking in. Have you had a chance to look over the estimate? We’re ready to go on our end—if you want to lock in a date, we can hold your spot.”
4. The Tech Advantage
“We use tech that connects everything—measurements, the estimate, the contract. So nothing falls through the cracks. Fewer delays, no surprises.”
5. The Reassurer
“First big home repair can feel like a lot. That’s why we walk you through each part and keep everything clear. Let me know if anything looks confusing—I’ve got time to go over it.”
Ready to Win More Roofing Bids?
Winning bids consistently is about process, precision, and clear communication. With the right system and tools, you can do the following.
· Save hours on every estimate
· Look more professional
· Build trust with homeowners faster
Want to try it yourself?
Start your free RoofSnap trial and simplify your next roofing bid.
